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Title Tag
Written by Administrator   

The Title Tag is one of a few Metatags or elements and arguably the most important except for no robots.

Site title, Page title and description are the very first pieces of information which a potential visitor through the serps, will see.

  • The Title tag will define one page from another, for both a human and robotic reader.
  • Theres no need for it to be a long string of words; which can negatively effect url length as well.
  • It should be relevant to the content and include your primary keywords for that page. Other pages can be built for other targets.
  • With some CMS's, default site title may be used if not overwritten deliberately. This will appear as duplicate titles, and diminish the worth of a page. Google is fussy while Yahoo, and Live don't seem to attach as much importance, at the moment.
  • The Title tag mustn't be treated as a description opportunity, even though older sites are cleary given lattitude.

Dynamic and static pages (in the strict sense), may differ a little but this is what a page like this will look like with the relevant section at the end;

<?xml version="1.0" encoding="iso-8859-1"?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<title>Seo Ireland  - Title Tags</title>
<meta name="title" content="Title Tags" />

 
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