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Keyword densities are the percentage of an instance for a given keyword, as compared to the total number of visible words on single web page. If the same word is repeated, such a proportion, will increase. This also applies to number of words, or phrases. The object of seo is to; - Make such repeating, appear fluid, and sensible or readable to a human visitor.
- Ensure that percentages are low enough, so as to avoid risk of spamming the engines, while high enough to convince a search engines (some of its algorythms), that a particular webpage is "about" a particular topic.
While an experienced search engine optimiser, may hazard a guess; software is the easiest method to determine densities. On the first draft of this page, see the result below. (Compliment of Ranks Nl spidering and density software) 
Example. The image above reveals that this bunch of text is "over the top" for  and okay for "search engine" without commas. After the addition of the previous paragraph, we have reached a number of 6.9 for the possible spam term, but this is still not good. Right now, the result for is 6.2 so we are heading in the right direction, though not there yet. As other links are added to the navigation menus, densities will also change and effect the overall performance or relevance of a document. When finished, the optimal density figure for keywords, should be somewhere between 2 and 3 percent. (With some tweaking as one researches the "respected" competition, but a good starting point, none the less). |
What may be obvious too, is that pages become long-winded; a consequence of bad planning where an seo must struggle to add diluting or extra words. 2000 words are not needed and scrapping or reworking, the page may render a more readable result. Simple Fix for instances where repeats are necessary, for clarity. Use your target keyword (keywords or phrase) in the opening of bulleted lists. This simple measure will reduce bloating and help to maintain the density. Other repetitiveness can be easily added afterwards; thus keeping some fluidity in the english. To use "picture replacements" is okay (as done above for effect ), and is used on Wikipedia's Nofollow for this reason?. Try not to, though, as this even increases your workload with regard to access. |
After any page is made, check the keyword density again and edit, if needed. *This page is for the term / phrase KEYWORD DENSITY, rather than the words, individually.
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Keyword Density